How to Make Google Work for You: SEO, Ads, and Optimization Tactics with Oscar Quesada

On the Better Than Rich Show, Oscar Quesada dives deep into digital marketing strategies that truly work. He stresses the importance of solving customer problems and creating a clear value proposition, such as “I help X achieve Y to accomplish Z.” This approach ensures your marketing message resonates and drives results.

Oscar also highlights the power of Google Search Console for tracking your website’s performance and optimizing search rankings. He advises on the strategic use of paid ads, recommending that businesses not rely solely on them but integrate them into a broader marketing plan.

Additionally, Oscar shares valuable book recommendations that offer insights into personal and professional growth. “Take the Stairs” by Rory Vaden emphasizes the value of hard work, while “The Secret Society of Success” by Tim Sherrill explores finding fulfillment beyond the spotlight. Tune in to gain practical tips and inspiration for enhancing your marketing efforts and achieving your business goals.