Data-Driven Secrets to Business and Political Success with Phillip Stutts

You own a business and you know you need to market it.  You start by creating your brand identity, write out a strategy and maybe hire a marketing firm to handle it for you and you’re on your way!

Except you’ve missed a crucial step.  A step that might mean you’re potentially wasting your time and money on a marketing strategy.

Phillip Stutts is someone who has spent two decades in the political campaign world and is responsible for over 1535 victories.  It’s safe to say Phillip knows how to communicate a message to get results and we had the chance to really pick his brain on how to create a winning campaign.  The advice he shared can be used both for politicians looking to win an election as well as entrepreneurs looking to win customers.

Phillip is pretty much the authority on data and knows that until you are armed with it, you won’t be able to really get the word out to the right people about your business.  Unfortunately, many business owners are misled either by their own misunderstanding or marketing firms who encourage that money be spent on campaigns that simply don’t reach customers.  Without really taking the time to understand who your customers are, where they spend their time online, what their values are and what kind of messaging will be impactful to them, any marketing you do will likely fall flat.  

If you want to be better at marketing and get in front of the right people, you need to check out our interview with Phillip.  Learn not only about how to use data to your advantage but also how to get access to that data, even on a budget.  You’ll also hear his interesting take on social media, AI and the ONLY book he loved so much he read it twice!